1979-1982

In 1979, Fetish, The Magazine of the Material World, was created by Jane Kosstrin, David Sterling, and Terence Main. Designed to be a cultural time capsule, Fetish was published in seminal publications, taught in design history courses, and is in the permanent collection of the Victoria Albert Museum.

1982-1989

In 1984, Doublespace created the promotion for Pina Bausch's first performance at Brooklyn Academy of Music's Next Wave Festival. An overnight success, the performances sold out quickly. Word on the street was that, if the performance was as good as the promotion, you needed to be there. Widely published, the piece is part of the permanent collection of the Smithsonian National Design Museum.

In the ensuing five years, Doublespace worked hand in hand with Harvey Lichtenstein and Joe Melillo to push the boundaries for each year's campaign.

1985-1990

In 1985, Doublespace worked with MTV to create a series of licensed products that helped extend the brand off the TV and into retail. Our work included watches, t-shirts, and a black Coleman cooler. The line of 60 watches inspired by the interstitials that ran on the network and were named, Don't Drink and Drive, Pork and Beans, Endangered Species, and I Want My MTV in sign language.

1989

In 1989, Doublespace worked with our musical idol, David Bryne, on the album Rei Momo. The album, inspired by Afro-Cuban, Afro-Hispanic, and Brazilian song styles, led us to East Harlem and the creation of this collage: a juxtaposition of David Bryne's face, a pumping heart, polka dots and an intense crowd.

1992

In 1992, Doublespace was part of the launch team for ESPN2. The channel was designed to be a home for extreme sports, equivalent to MTV. Our work on the launch included all the materials needed to sell the new channel to cable providers. Raw, gritty and in your face, the promotion garnered excitement for the new channel.

1992

In 1992, Doublespace created the identity for Crunch and defined what it meant to be a downtown gym. Commonplace today, the management team understood that large, impactful signage on the street and logo gear was essential to building the brand. The strong, iconic logo lent itself to excellent brand promotion.

1992-1994

From 1992–1994, Doublespace was part of the launch team for Vibe magazine. Our first job was to determine the extent of advertiser support for this project. The media kit, a metal bound book, told the story of how Vibe would differentiate itself from other hip-hop publications. With the success of the effort, a new magazine was born.

1992-1994

From 1992–1994, Doublespace was commissioned to help Marvel Comics transform from a comic book company to an entertainment company in everything from brand communications to licensed products. By celebrating the incredible assets of the stable of Marvel characters, Doublespace created several lines of licensed product for Spider-Man, X-Men, and the Marvel Universe.

1996-2001

From 1996–2001, Doublespace reinvigorated The Kitchen, a performing arts organization dedicated to avant-garde performance, video, music, and dance. Using our love and knowledge of the arts as a basis for the exploration, we created the identity, yearly calendars, event-specific communications, and invitations. Scott Osman and Jane Kosstrin sat on the board of the organization and moved The Kitchen into technology innovation and bold marketing initiatives.

2002-2008

In 2004, Doublespace created a brand campaign for ELLE magazine. Cherchez La Femme, captured the original spirit of the brand and propelled it to #2 in its category. The campaign included OOH, print advertising, marketing collateral, and promotions. Our work spanned the period from 2002 to 2008, including promotions for Project Runaway and Guess Watches as well as digital applications and email campaigns.

2004-2010

From 2004–2010, Doublespace was part of the team that transformed Graco from a manufacturing company to the #1 baby brand. Doublespace led a multidisciplinary team that created annual communications strategies for new product launches, retailer marketing programs, online advertising, catalogs, and web solutions. As part of our work, we art directed the imagery that drove the brand and all of its promotional efforts. The defining idea was to capture intimate moments between real parents and their children. Parent/child images by Ted Catanzaro and child images by Kate Powers.